Our Mission

We aim to make  financial services

more accessible, inclusive and fair.

BAOBAB: the number-one partner for entrepreneurs

Notre histoire

Our History

Founded in 2005, Baobab now supports almost 425,000 active customers in nine markets across the globe. Our 4,000 employees work together to simplify banking and promote our entrepreneurs. Our goal is to unlock our clients’ full potential by making financial services more accessible, inclusive and transparent.

Our Vision

Because we are firm believers that financial inclusion is a vector for economic growth, we are addressing the needs of entrepreneurs who are currently underserved by mainstream banking services. We strive to make financial services more accessible, inclusive and transparent, helping our clients tap into their full entrepreneurial potential, regardless of financial status.

Face au Covid

Facing COVID

2020 was marked by the global Covid pandemic. Right from the start of the crisis, Baobab stood by its customers to help them through the crisis. One of the most important actions that Baobab took during this period was the fine-tuning of our customers’ loan products to help them overcome the challenges: we offered our customers loan moratoriums, relief on monthly repayments and greater flexibility in repayments

Our Key Figures

Active Customers
Points of sale
0 %
Women Clients


Baobab+ is active in access to energy and digital technology in Senegal, Mali, Ivory Coast and Madagascar. Baobab+ markets innovative products (solar kits and digital products featuring high social impact content) and offers financing solutions such as Pay-As-You-Go (PAYG) to make them accessible to all.