Our mission is to empower small businesses in Africa
Since 2005, Baobab has been providing financial services to half a million micro entrepreneurs and small businesses, fulfilling its mission of broadening access to finance among those underserved by traditional banks.
Our vision is to become the leading financial services provider for small businesses in Africa. We place the customer at the heart of our strategy and enhance financial inclusion to shape a brighter future.
At Baobab, We believe that progress happens by ensuring gender equity. Since 2005, we work hard to make sure that financial inclusion and economic growth benefit women equally. In 2022, Baobab promoted gender equality through the Women in Africa Program, in which Baobab Senegal employees mentored nine Senegalese women as they prepared their pitches to compete for funding in this pan-African programme. We also partnered with Sew, a Meta initiative, hosting the hybrid-format training for women entrepreneurs both online and at our branches.
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Female employees