Baobab customer ?

Our mission

Our mission is to accelerate the financial inclusion and sustainable growth of MSMEs to achieve a better future for our customers, our employees and the countries we operate in.


The right partner for small businesses

Our history

Since 2005, Baobab has been providing financial services to half a million micro entrepreneurs and small businesses, fulfilling its mission of broadening access to finance among those underserved by traditional banks.

Our vision

As firm believers in financial inclusion as a catalyst for economic growth, we aim to meet the needs of entrepreneurs who are presently overlooked by traditional banking services. Our goal is to make financial services more accessible, inclusive, and transparent, enabling our clients to realize their full entrepreneurial potential, irrespective of their financial background.

Women in Africa

At Baobab, We believe that progress happens by ensuring gender equity. Since 2005, we work hard to make sure that financial inclusion and economic growth benefit women equally. In 2022, Baobab promoted gender equality through the Women in Africa Program, in which Baobab Senegal employees mentored nine Senegalese women as they prepared their pitches to compete for funding in this pan-African programme. We also partnered with Sew, a Meta initiative, hosting the hybrid-format training for women entrepreneurs both online and at our branches.

Our key figures

Active customers


Team members


Points of sale


Female employees