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4 September 2024

Baobab Senegal’s Digitalization Week

Baobab Senegal’s Digitalization Week

From September 2 to 7, Baobab Senegal showcased its commitment to technological innovation with a week-long event themed “Digitalization at the Heart of Financial Inclusion.” This initiative underscored the growing significance of digital solutions in expanding access to financial services, a crucial element for fostering inclusive development.

Throughout the week, Baobab Senegal’s 44 branches nationwide implemented various practical initiatives. Teams actively promoted digital channels to clients, demonstrating how these tools can streamline daily management and drive business growth. Additionally, roadshows were held to engage with clients outside the branches.

A standout moment of the week was the celebration of the client who completed the millionth transaction with our partner Wave, honored with a check for one million in recognition of this landmark achievement.

The cocktail reception in honor of our clients, attended by partners and team members, was another highlight, reflecting Baobab’s dedication to its clientele.

Furthermore, the week provided a valuable platform for engaging with the media, spotlighting Baobab Senegal’s efforts in digitalization and financial inclusion.

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