Baobab customer ?

The partner for small businesses

The partner for small businesses

The Baobab Group

Baobab group provides financial services to half a million small businesses in seven countries on the African continent and in one province of China, broadening access to finance among those underserved by traditional banks.

Learn more about Baobab

Our Mission

Our mission is to accelerate financial inclusion for MSMEs and help the growth of their businesses. We strive to achieve a better and more sustainable future for our customers, our employees and the environment in which we operate.


disbursed to our customers in 2023

Our employees

With over 4,700 team members, our mission is to work together to make financial services more accessible, inclusive and transparent.




Discover our 2022 annual report

Despite the challenges of 2022, the Baobab Group emerged with excellent performance. Read about it in the 2022 annual report.

Our digital expertise

Our financial services are designed to fit seamlessly into our customers’ daily lives. Powered by a dynamic and scalable technology platform, we make life easier for our customers.